Why the value of gold keeps going up

We are sharing this article above from Business Insider to offer some rationale to why the price of gold continues to rise. The price of gold has increased by 39% in the last year, touching a record high of $3,500. We get asked often why gold is so expensive and why is a good time to buy gold when its so high. Think of it this way. Why would you want to own gold in the first place? Gold is a private safe haven you own to securitize your wealth tied to the US Dollar and the financial markets. So, if the markets crash you have a real tangible asset that holds and appreciates in value when your retirement nest egg falls in value.

So, today if you have $10,000, $50,000 or $100,000 or more that is at risk where do you see the best place to keep it. Is it in the bank in cash or CD that loses value with inflation? Is it in the stock market that has risk due to geopolitical, economic uncertainty with tariffs and poor jobs reports? Remember when the DOW JONES INDUSTRIAL was 10,000 and then it went to 20,000 so did value of gold when it was $1,000, $2,000 and now over $3,000. So, its a better choice now to buy gold in an uncertain market to safeguard your wealth today than have to too much money in risk, fiat currency tied financial markets.

Call us to discuss your situation and see how gold and silver can help protect your retirement nest egg at 715-318-4653.

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